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TM5009 Managing International Tourism Assignment
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Abstract

The tourism industry has been found to be one of the fastest growing industries in the current world. Thus, with this changes being experienced, it implies that the persons indulging themselves in this industry are getting important day by day. Many people have become more interested in all events that touch on the tourism industry. The most important sector in the tourism industry is the hotel sector since it provides for the accommodation to the guests, provide food for the guests and even offer other services such as advising the clients on places where to visit when they want anything. So with regards to the changing tourism industry, the hotels have been affected. The trends have forced the hotels to incorporate and initiate some actions so that they can stay relevant and competent in their fields. In addition, some challenges are being faced but the hotels owners are putting up ways to cope up with such.

Introduction

The tourism sector has indubitably been the most dynamic sector in the economy. It has accounted for approximately nine percent of the global Gross Domestic Product and almost the three percent of the percent total employment globally. Tourism is dynamic and is growing almost annually by four to five percent in the past ten years which has been found to be the most dynamic sector in the economy.

The hotels industry have been the most affected industries due to the changing tourism practices. For instance, the hotel like McDonald has been forced to change its tactics so that it can handle the changing demands of the tourists. It is for these reasons that the McDonalds have grown and still embracing the growth so that it can remain competent in its market area. It has been found that, the customer needs is the sole function of the McDonalds to fulfill their wants for them.

The hotel is willing to pay more so that they can have greater exploration experience. This implies that the management is working on offering affordable services and products which will meet the tourists changing demands. This has generally produced the new lobby designs in the sector. The lobby restaurants have been seen to be wide open with the combination of work, playing and eating with the customers being the center of all. The customers are looking for the unique and novel command which command the changes in the hotel sector (Einstein, 2007).

The tourists have shown great interest to the economy, and they want to utilize the same while they are on their vacation and holidays. They have changed the things that they are used to doing manually. For instance, when they are applying for accommodation in these hotels, they have to do it over the internet, the online portal. They also pay for the same via online platforms. In addition to showing interest in technology, they embrace other platforms such as the twitter, face book and WhatsApp and even in Instagrams. The hotels have to change so as to handle these demands by the customers.

The tourism sectors changing demands the hotel sector as well to change its customer service practices that they have to involve the high tech and high touch sense so that they can be able to handle the customers more satisfied than any other sector. The hotel sector being the important part of the hospitality industry which will dictate the length of the tourists staying in a nation. Bad hotels will attract insecurity which will force the tourists to flee before their time is up (Conrady,. Et al. 2011).

For instance, if a customer will like to get certain information regarding the accommodation, then one will use the cell phone with an application installed there to aid this function. This means that the management of the hotels will have to have set up the website regarding their hotels showing the details of the services they offer, the kinds of accommodation they offer and the location of the then hotel. In addition, the process of its major services like the accommodation should be included so that the customers will be able to make up their minds with regards to their budgets and the like of the place as read from the hotels website (Bushell,. et al. 2007).

Guests who prefer more services than the one listed in the websites, then the hotel if they cannot offer will have to offer good recommendation to the guest and ensure that the services and the products being recommended is of good quality. This will help in creating impressive and unique customer experience that in turn can exceed all the expectations with ability to capture the customer whether be or without the technology. This will ensure that the heart of the customer has been won and the next time he visits the location with the friends or family, the destination will be the same hotel (Eid, 2012).

The expectation of the international customers has been seen to be for leisure mostly, especially during the holidays. For instance, during the Christmas holiday, the tourists choose a country to visit just for leisure to make out for the year. These kinds of travels have increased recently and the hotels as well ought to be prepared to offer such services meant for leisure for the guests. The hotels should embrace the technology and provide internet services to the accommodation rooms and ensure that the accessibility and the speed of the internet are very fast.

The hotels have as well in trying to catch up with the trends emerging in the tourism sector has diversified their way of marketing. The customers have shown interest in being persuaded to the hotels. This implies that the hotel's management has to put into the strategy the methods to attract and maintain such customers. They achieve this by directing the guest to their website and using telephone calls for the regular customers (Information, U. S. A. & Information Resources Management Association 2015).

More on technology, the hotels ought to have innovative technology that should involve the ability of the customers to check in for their accommodation with their mobile phones for convenience purposes. This is because, the seamless connectivity across all the platforms and the devices are no longer of interest and thus have no future. The hotel should have their own mobile applications since they are being used to access data and be able to secure the details of the hotel they are interested in.

Geolocation is another technique that has been adopted by the hotels so as to adapt to the changing technology and the demands of the tourism industry. This is very useful since it can make it very easy to sell the entire guest something that literally is right in front of them. Studies showed that the guests have shown a great tendency in requiring the restaurant and hotel discounts when they are looking and entering into the deals and in addition the maps with the coupons that can lead to generation of other deals which will make them happy and satisfied while at the hotel (Boniface, 2001).

Most of the hotels have resorted to using the 1App in which it functions by sending guests the deals that are available. The deals that mostly include the related services such as eating, accommodation, playing and leisure services and most importantly shopping and saving more dollars. In addition, the management has the devices used in monitoring the guest use of the bandwidth of the internet service and them providing different data sets that will fit them as they require (Lew,. Et al. 2004).

However, as this may have been found to increase the costs of operations, it has been found to be paramount as this will dictate whether the customers will visit again or not. The only strategy in which the management can do is by adjusting the prices of their products and services and ensuring that it do not result in driving away the prospective customers. This is because, these technological services have been found to be very paramount especially while handling the changing trends in the tourism sector.

Furthermore, the hoteliers have found it that, in an attempt to solve the emerging challenges with regards to the changing tourism sector, they have embraced the act of economy sharing. This is to say, the hotel industry has attempted to regulate the reality that the jurisdictions have enforced and implemented. This involves the new legislation on the provision of the legal avenue to which the hotels can operate and carry out their business without any form of difficulty (Macleod, 2004).

The challenges faced here are that the hotel industries and the users of their services like the government legislation that is not in a position to rapidly keep up this development imply that the hoteliers do not know the way to react to this as associated with the trend in the tourism industry. However, the hotels such as the McDonalds have resorted to charting their own path that in turn increase their share to the traveling public and expect the competition to continue (In Cooper,. Et al. 2015).

Political uncertainty has also affected the tourism industry in a way. The nation's political pressure changing every year implies the same for the tourism sector. The impacts on the tourist are that they are not ready to risk their lives in case of any political turmoil emerging. This means that the hotels have to strategize on how to continue even despite the downfall of the number of tourists and guests visiting the nation at a given time due to these emerging situations politically (Graham,. Et al. 2010).

The hotels have also acted to ensure the safety of their customers. In a bid to remaining relevant and competitive in the hotel industry, the management has set up emergency rooms with well equipped medical personnel so as to handle any matters arising with regards to the health of their clients. This, they also advertise the same so that the customers will be at the hotel during their duration t the nation or in the town in case they are from that nation.  I.e. when they are Domestic visitors (Peyron, 2013).

Moreover, in an attempt to beat the challenges emerging from the changing face of the tourism industry, the hotels have begun reauthorization of their brands and services. This implies that the hotels have begun renewing their promotional strategies so as to attract many customers as possible. Some of the promotion techniques urge that if customers in a group of six visited the restaurant, then they will pay the price of four people, and the two will be accommodated for free. This implies that, in bid to cut their costs, the tourists on the other hands will look for friends to go and get accommodation there as this will lead to reduction in their costs of staying while being satisfied (Riley,. et al. 2002).

Also with regards to the economical trends and the time of the year, the tourists number reduces. For instance, during the holiday session such as the Christmas session in December holidays, the number of guests will be expected to go high than on January while everybody will be at the workplace. This implies that, for the hoteliers, they have to have strategies put in place to survive during these periods that there will be no many guests meaning the reduction in income as well (In Wood, 2013).

Thus, the hotel industry had to plan accordingly. The management reputation as well ought to change with the market demands, so as to beat the challenges posed by the changing sector as well. In doing this, the hotels and the management, they should be a continuous review of their websites and any other social network tool to let the customers know of the available promotional services available at the moment and that they should grab the opportunity (Saxena,2008).

Most importantly, the management should manage the property of the hotel regarding its reputation. This has been found to be very crucial as many properties use rejuvenate as a one stop complete solution. Therefore, the management should instead of using the cumbersome processes of logging into each platform and, in turn, spending exorbitant amount of resources such as time in the expense of the hotel. Thus, they ought to engage the guests in one on one and to respond exactly to their needs publicly trough their web forums for the hotel. This can even be useful in the future as the new customers logging into the hotels website will first go through the discussions in the forum to find if it’s the best or not (Organisation for Economic Co-operation and Development 2010).

Studies carried out depict that the ability of the travelers and guests to access their social networks any time have been viewed in the changing face of the tourism sector. This has been found to have great impacts as it empowers them to create and consume more content than ever before during their search for the best hotel to get accommodation within the region. Therefore, the hotel industry to remain relevant as well will have to enable all the social networking platforms.

Additionally, it's been found out that the half of the hotel industries have a booking engine that enable the customers to book even one year before the anticipated date of travel. The bookings that are generated through the channel, however, are low but have been viewed to be in demand by the changing face of the sector of tourism. This implies that the hotels have to invest more on these and to be on real time basis with the ability to generate a receipt to the customers and payment options so that the business can be sealed. The payment platforms which the hotels will incorporate should involve the online payment system (Hospitality Research Group & PKF Consulting (Firm) 2003).

In addition to real-time booking and receipt generation, the hotels will also have to be more innovative and initiate the real-time marketing since this will act to provide the contents on an ongoing basis. This will be useful to the hotel since it will let know of the customers of the current services offered at the hotel. This will include the events being hosted at the hotel, the discounted prices of the products and services of the hotels and any other relevant information which are deemed to be useful to the customer (Kean, 2009).

In using the real-time marketing strategy, the hotel should incorporate relevant media uses which in addition to letting know the customers on the available services they offer there should be an option for the guest to contact the management directly so as to ask any questions and any other relevant questions which will make the client attracted to the hotel. This will have to be initiated as well since it will help in beating the challenges brought in about by the changing technology that have so far affected the tourism sector globally (Hotels: The magazine of the worldwide hotel industry 2009).

In addition, the portal should provide a link in which the guests can book a room directly on the hotels website and even order for the food that can be eaten at the arrival of the guest to the hotel. In using Face book, the hotel needs also to take advantage of the custom application in which they can be able to highlight the hotel's unique features, its characteristics and the charm. This will enable the guests to contact the hotel with much expectation that they will receive a response at that time. The importance of real-time response and actions.

In also attempting to beat the competitors the hotel ought to put into use the video campaigns in which it can be carried out using the social media. This will seek to provide the hoteliers the opportunity to generate the guest engagement. In using these advertising tools, the hotel should already have the uses of flips that will enable the indulgement of the future guests in the social conversations that will expectedly lead to business relationships and even lead to permanent business (Damle, 2011).

Uses of flips will allow the hotels to connect with the prospective guests from the moment they placed their reservations and helps in creating a customer’s unique experience on arrival. By getting connected to the hotel, the visitors will be able to share their experiences with their friends and family. Being excited the family and friends will want to experience the same, and the results are the communication with the hotel by use of flip.

This also implies that, by connecting with the family and friends, the trends continue as the Friends will notify other friends and the process continues. This implies that the future bookings will increase and remain constant during low times. By using flip, the increase in interactions will be experienced and the customers demand will be met exactly the way they desire which makes them satisfy with the services offered by the hotel (Information Resources Management Association & Khosrow-Pour 2002).

References

Boniface, P. (2001). Dynamic tourism: Journeying with change. Clevedon [u.a.: Channel View.

Bushell, R., Eagles, P. F. J., & World Parks Congress. (2007). Tourism and protected areas: Benefits beyond boundaries : the Vth IUCN World Parks Congress. Wallingford, UK: CABI Pub.

Conrady, R., Buck, M., Viehl, P., & Tittel, K. (2011). Trends and issues in global tourism 2011. Heidelberg: Springer.

Damle, J. Y. (2011). Pune: Tradition to market : a study of changing trends in consumption with special reference to service sector in hotel industry. Delhi: Kalpaz Publications.

Eid, R. (2012). Successful customer relationship management programs and technologies: Issues and trends. Hershey, PA: Business Science Reference.

Einstein, R. (2007). Pharmacology: Self-assessment questions for students. Sydney: Butterworth-Heinemann.

Graham, A., Papatheodorou, A., & Forsyth, P. (2010). Aviation and tourism: Implications for leisure travel. Farnham, England: Ashgate.

Hospitality Research Group., & PKF Consulting (Firm). (2003). Trends in the hotel industry. San Francisco, Calif: Hospitality Asset Advisors International, Inc.

Hotels: The magazine of the worldwide hotel industry. (2009). Newton, MA: Cahners Pub.

In Cooper, M., In Vafadari, K., & In Hieda, M. (2015). Current issues and emerging trends in medical tourism.

Information Resources Management Association., & Khosrow-Pour, M. (2002). Issues and trends of information technology management in contemporary organizations: 2002 Information Resources Management Association International Conference, Seattle, Washington, USA, May 19-22, 2002. Hershey, PA: Idea Group Pub.

Information, . U. S. A., & Information Resources Management Association. (2015). Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications.

In Wood, R. C. (2013). Key concepts in hospitality management.

Kean, D. (2009). New tourism and changing travel and holiday trends: A thesis submitted for the degree of Master of Commerce in Tourism, at the University of Otago, Dunedin, New Zealand.

Lew, A. A., Hall, C. M., & Williams, A. M. (2004). A companion to tourism. Malden, MA: Blackwell Pub.

Macleod, D. V. L. (2004). Tourism, globalization, and cultural change: An island community perspective. Buffalo: Channel View Publications.

Organisation for Economic Co-operation and Development. (2010). OECD tourism trends and policies 2010. Paris: OECD.

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